Email Marketing Specialist Role - Juego Studio

Role Definition: 

The Email Marketing Specialist at Juego Studio is responsible for designing, creating, and managing effective email marketing campaigns that align with the company's marketing goals. This role requires expertise in email campaign management, audience segmentation, and performance analysis to optimize engagement and drive conversions.

Key Responsibilities

Campaign Development: Develop and execute email marketing campaigns that are aligned with Juego Studio’s marketing goals. Tasks include writing compelling copy and optimizing campaigns for conversion.

Audience Segmentation: Segment email lists based on behaviors like past email engagement and website interactions. Tasks include creating targeted lists for specific campaigns to increase relevancy and response rates.

Performance Analysis: Monitor and analyze the performance of email campaigns to measure success and identify improvements. Tasks include tracking open rates, click-through rates, and conversions.

A/B Testing: Perform A/B testing on various components of email campaigns to determine the most effective strategies. Tasks include testing subject lines, content, formats, and sending times.

Compliance and Best Practices: Ensure all email campaigns comply with current laws and regulations, such as the CAN-SPAM Act. Maintain best practices for list management, content, and sending strategies.

Competencies

Skills

· Email Marketing Tools: Proficiency in using email marketing software such as Zoho Campaign, HubSpot Marketing, and Other similar tools.

· Data Analysis: Strong analytical skills to interpret campaign data and derive insights.

· Creative Skills: Ability to create visually appealing and functional email designs.

· Email Marketing Automation: Expertise in automating email marketing processes, including workflow automation and triggered email sequences.

· Email Campaign Tool Warmup: Proficient in the strategies for warming up new email tools or IPs to ensure high deliverability and avoid spam filters.

Knowledge

· Marketing Strategies: Understanding of modern marketing techniques and integration of email marketing.

· Legal Compliance: Knowledge of legal requirements related to email marketing practices.

· Email Marketing Automation: Deep knowledge of best practices in email automation, understanding how to leverage automation tools to improve campaign efficiency and effectiveness.

Attitude

· Detail-Oriented: Meticulous attention to details in campaign creation and analysis.

· Proactive: Proactively seeks new trends in email marketing to enhance campaigns.

· Results-Driven: Focuses on achieving measurable results in campaign performance.

Performance Measurement Matrix

· Campaign Performance Metrics: Evaluate effectiveness through metrics like open rates, click rates, and conversions.

· A/B Testing Results: Assess the success of A/B testing by comparing performance between test groups.

· ROI Analysis: Calculate ROI for each campaign to determine financial effectiveness.