Job Description

Digital Marketing Specialist
Department: Digital Marketing
Position: Digital Marketing Specialist
Role and responsibilities:

Summary: 

We are seeking a highly motivated and data-driven Digital Marketing Specialist to join our team at Juego Studio. In this role, you will be responsible for planning, executing, and optimizing performance marketing campaigns across various channels to generate high-quality Marketing Qualified Leads (MQLs) from our target market. The ideal candidate will have a strong understanding of performance marketing strategies, data analysis, and a proven track record of driving conversions and achieving measurable results. 

Responsibilities: 

  • Campaign Planning & Execution: Develop and execute data-driven performance marketing campaigns across channels like Google Ads, Bing Ads, Social media platforms (like Meta, LinkedIn, Meta, TikTok etc.), and other relevant platforms aligning with Juego Studio's marketing goals. 

  • Audience Targeting: Conduct in-depth research to identify and target Juego Studio's ideal customer profiles and develop audience segments for effective ad targeting. 

  • Ad Creation & Optimization: Create compelling and engaging ad copy and visuals that resonate with the target audience, and continuously test and optimize ad performance to improve click-through rates (CTRs) and conversion rates. 

  • Budget Management: Manage performance marketing budgets effectively, ensuring optimal spend allocation across different campaigns and channels to maximize ROI. 

  • Performance Tracking & Reporting: Utilize analytics tools to track and measure key performance indicators (KPIs) like impressions, clicks, conversions, cost per acquisition (CPA), and return on ad spend (ROAS). Prepare regular reports on campaign performance and provide insights to optimize future campaigns. 

  • Landing Page Optimization: Collaborate with the marketing team to create and optimize landing pages that align with ad campaigns, improving user experience and conversion rates. 

  • A/B Testing: Conduct A/B tests to experiment with different ad creatives, landing pages, and targeting strategies to identify the most effective approaches. 

  • Stay Updated: Stay abreast of the latest trends and best practices in performance marketing and digital marketing. 

Requirements: 

  • Proven Experience: 3+ years of hands-on experience in performance marketing, with a proven track record of generating MQLs and achieving campaign goals. 

  • Platform Expertise: In-depth knowledge of Google Ads, social media advertising platforms, programmatic advertising platforms, and other relevant performance marketing channels. 

  • Data-Driven Approach: Strong analytical skills and the ability to interpret data to make informed decisions and optimize campaign performance. 

  • Creative Mindset: Excellent copywriting and visual communication skills to create engaging ad content. 

  • Communication & Collaboration: Effective communication and collaboration skills to work with cross-functional teams. 

  • Adaptability: Ability to adapt to a fast-paced environment and stay ahead of evolving digital marketing trends. 

Requirements: