| Role and responsibilities: |
Key Functional Areas of Responsibility: Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects Help to create and support marketing content to socialize and use for social media purposes (e.g., customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Implement link building campaigns in coordination with client SEO goals
Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals Keep pace with SEO, search engine, social media and internet marketing industry trends and developments Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals Monitor and evaluate search results and search performance across the major search channels Communication to team and management on project development, timelines, and results
Our primary objective is to generate leads (especially from the US, Canada, Australia & Europe) through our website. Strategize & lead the team to achieve the milestones.
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| Requirements: |
Professional Skills & Qualifications: Proficiency in MS Excel, PowerPoint, and Word Proficiency in website analysis using a variety of analytic tools including Google Analytics as well as internal reporting tool Proficiency in popular keyword tools (Google, Word Tracker, Keyword Discovery, etc) Proficiency in CMS and building/administering content in CMS environments Desired: Knowledge of HTML/CSS and website administrations
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