Job Description

Email Marketing specialist
Department: Business Development
Position: Email Marketer
Role and responsibilities:
  • Manage and build overall email marketing strategy

· Create various email lists and campaigns

· Create email templates

· Test every campaigns success

· Determine email marketing KPIs

· Develop and present reports on a weekly basis

· Develop a lead generation strategy

· Create smart email lists

· Analyze data to get smart insights

· Suggest methods for improvements

· Segment lists based on behaviours like past email engagement and website interactions

· Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.


· Any graduation or equivalent working experience

· Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics

· Proficient using marketing automation technology

· Knowledge of latest digital marketing trends

· Experience with email automation tools

· Sense of ownership and pride in your performance and its impact on company’s success

· Critical thinker and problem-solving skills

· Team player

· Good time-management skills

· Great interpersonal and communication skills

· Tools: Zoho, MailChimp, Sendgrid etc…